Despite the language hurdle and low levels of literacy, would you believe it that nearly one-quarter of Asia-Pacific’s mobile revenues still comes from data?
This may one-tenth of the revenue garnered in Middle East and Africa, according to an e-Marketer survey, but, apparently, messaging-oriented services such as SMS and MMS still dominate the mobile data revenue [...]

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Experts predict that when money begins to move on the handset, the ‘R-factor’—the expansion of mobile services to rural markets will emerge as the future driver of the VAS market. The projection is that about 40% of VAS revenues in this category will then start coming from villages and small towns, which have very poor [...]

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