Thanks to Apple’s iphone, consumer expectations from mobile multimedia have risen many fold. Handset manufacturers the world over are not caught in the frenzy of producing better product against the iphone benchmark. Very soon users can hope to view TV programming, movies and millions of user-generated videos virtually in the palm of their hands.
However until [...]

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TAMi, a tool that measures the total exposure to the Olympics across multiple platforms reports about 0.5 of the daily viewership dials up coverage on mobile phones, reports Media Life magazine. Television still makes up more than 92 percent of viewership each day, but the internet’s share is starting to grow, along with mobile media, [...]

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