Far from being considered a social obligation, offering telecom services in rural areas has now become the hot spot for private telecom operators, says a news report. In India, nearly 75 per cent of the mobile users in the villages are now owned by private operators as cellular phones catch the imagination of rural consumers. [...]

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Experts predict that when money begins to move on the handset, the ‘R-factor’—the expansion of mobile services to rural markets will emerge as the future driver of the VAS market. The projection is that about 40% of VAS revenues in this category will then start coming from villages and small towns, which have very poor [...]

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