Kenya’s leading mobile phone operator, Safaricom and the United Nations on Thursday launched a peace initiative dubbed the Text For Peace Campaign to enable Kenyans send peace text messages ahead of the International Peace Day.

Safaricom CEO Michael Joseph told a news conference in Nairobi the campaign will run from Sept. 18 to 21 during which Kenyans will be invited to send messages of peace to short code 222, provided by Safaricom.
Kenya’s Constitutional Affairs Minister Martha Karua urged Kenyans to unite the country by sending peace messages especially after the post-election crisis which nearly brought down the East African nation’s economy.
    “We never know how precious peace is until it is disrupted. It’s through communication that we convey hate and peace messages. Kenyans should value peace and not disturb anybody’s peace,” she said.