Thanks to Apple’s iphone, consumer expectations from mobile multimedia have risen many fold. Handset manufacturers the world over are not caught in the frenzy of producing better product against the iphone benchmark. Very soon users can hope to view TV programming, movies and millions of user-generated videos virtually in the palm of their hands.
However until consumers are presented with a clear-cut, simple and inexpensive value model for accessing mobile video and TV content, it will be hard to segment audiences at either an industry or geographic level, according to market watchers.