Despite the language hurdle and low levels of literacy, would you believe it that nearly one-quarter of Asia-Pacific’s mobile revenues still comes from data?
This may one-tenth of the revenue garnered in Middle East and Africa, according to an e-Marketer survey, but, apparently, messaging-oriented services such as SMS and MMS still dominate the mobile data revenue picture in Asia-Pacific compared with mobile entertainment.
This despite the growing number of advanced music-enabled handsets being marketed worldwide. In June 2008, Portio Research analyzed revenue breakdowns for various mobile data services. The firm found that messaging-based data still ruled the roost, followed by music, video and games download.  

According to a PricewaterhouseCoopers report, SMS is presently driving the Indian VAS industry, pegged at $1.2 billion, potentially the largest in the world.  After SMS, comes RBT (caller tunes) and total revenues from VAS rising faster than from voice services.

Hong Kong for instance is enabling High definition TV on mobiles and machine-to-machine transactions over the mobile are becoming a rage in the US. In India the missed call has become the biggest innovation.