First came SMS. Next the camera. Then music. And, now the mobile phone industry is getting ready for its next big thing—navigation. Phone handset vendors like Nokia, HTC, Asus, Sony Ericsson and Motorola are promising a host of mobile phone applications on this score, reveals a Financial Express report.
As Indians taste the pleasure of pleasant voices guiding them down the narrow lanes and bylanes, the market estimated to be worth $30 billion globally. Last year it grew by 132%. Navigation devices alone are expected to net $12.8 billion worldwide by 2010. The US and European mobile subscribers accessing maps from their cellphones meanwhile grew 82% and 49% respectively between March and May 2008, according to the latest figures from comScore.
“Mobile navigation caught on in Europe in 2003 and the US followed in 2006. It is now Asia Pacific’s turn,” predicts Canalys global positioning system (GPS) navigation analyst for Asia Pac, Daryl Chiam.
Google just came out with its Maps for Window Mobile that basically extends its existing mobile mapping product to more devices
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