According to a new report released by Nielsen, entertainment, gaming, and music websites rank among the top five mobile internet search categories in the four growing mobile markets of BRIC countries (Brazil, Russia, India and China). This stands in stark contrast with the more mature American and European markets, where information and news draw the most mobile Internet browsers.
These findings suggest that mobile Internet users across BRIC countries are more reliant on mobile phones to provide them with entertainment content, while users across the United States and Europe view their devices as a resource for information.
The research also reveals that mobile Internet continues to gain traction worldwide. More than 11% of Russian mobile users have accessed the Internet on their mobile device, trailing only the US, UK and Italy. At 6.8%, China’s mobile Internet penetration is on par with Germany’s, and although Brazil and India trail the rest of the pack, penetration in the two countries is an important first step towards wider adoption.