According to an emarketer report, the number and variety of searches on mobile phones jumped during the second half of 2007, causing it to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.
“The numbers coming from the US, Europe and Asia-Pacific suggest that mobile search traffic is starting to resemble Internet search traffic both in variety and potentially in volume, “Mr. Gauntt, a senior analyst with e-marketer said in a recently released report. This is more or less in agreement with the predictions made by other researchers such as The Kelsey group.
Perhaps the next phase of development would be the integration of national and local search results—that hasn’t happened yet.